A logo is much more than a pretty little graphic…it’s an identifier, the face of a company, and often times a first impression. When we think of businesses or brands, the first thing that often comes to mind is their logo (Nike’s swoosh, McDonald’s yellow arches, Coca Cola’s custom script).
I create clean, versatile and aesthetically pleasing logo designs that help businesses and ventures become more memorable and recognizable. Rather than rushing through the designs, a great deal of time is spent on each and every project. You can learn more by reading my logo design creation process below. Samples of my logo work can be viewed by visiting my portfolio. Answers to common questions can be read in the FAQ.
The initial step with any project is determining the customer’s needs. I ask anyone interested in working with me, to first fill out my project questionnaire. This supplies me with enough information to determine if I’m right for the job, and if so, provide a price quote and proposal. From there, we can discuss things further over a cup of coffee or phone chat if needed.
Once a project is underway, I spend some time researching my client’s business more in depth. This may include me asking more questions, viewing your company website if you have one, and learning a bit more about your industry. This extra research is key to creating an appropriate and non generic design.
The most time consuming part of logo projects is the conceptualizing stage. The process usually begins with the drawing out on paper a list of keywords that best reflect your business/venture. This offers a good starting point for sketching out and brainstorming of ideas. I usually end up with pages full of rough concepts, which are then narrowed down to a select few.
This is where the best ideas conceived in the conceptualizing stage are pursued further. Worthy sketches are scanned into the computer where they can be redrawn digitally in Adobe Illustrator. Time is also spent finding appropriate typefaces and possible color schemes. On occasion (especially with more elaborate logos), I will skip the refining stage and simply present the client with a rough version to see if the idea is even worth pursuing before time is wasted perfecting it.
Rather than send clients logo previews over simple white background, I display the designs in mockup form (on business cards, packaging, signage, etc). This helps provide a better sense of what the logo will look like in real life application or as part of a cohesive brand. Along with each preview, I include a write up detailing my thoughts on each logo.
Upon feedback from the client, any necessary changes to the presented logos will be addressed (i.e. color, type, graphic modification). In the rare instance none of the logo concepts are satisfactory, additional concepts can be purchased.
Once a client gives the thumbs up on a logo and makes final payment, I compile all design files and send via email or Dropbox. Assistance with printing can be arranged, as well as any stationery or branding design needs.