Shara Hammond - Advanced Leadership & Performance

Project Overview

Shara Hammond is an unconventional DEI (Diversity, Equity, and Inclusion) strategist and coach who leverages foundational strategies, research, and best practices to co-create solutions for individuals, teams, and organizations seeking to unleash potential, optimize hidden strengths, and empower sustainable behavior-change to improve performance.

The Challenge

The client needed a website that would:

• Establish powerful personal brand presence
• Communicate unconventional approach to DEI
• Showcase coaching and consulting services
• Build credibility with corporate clients
• Generate leads for speaking engagements
• Reflect professionalism and innovation
• Create clear pathways for client engagement

The Solution

We developed a bold, professional website that captures Shara’s unique approach to leadership and DEI:

Visual Design

• Powerful Imagery: Professional portrait conveying confidence and approachability
• Bold Statement: “I am unconventional DEI strategist and coach who is passionate about growing inclusive practices”
• Modern Aesthetic: Clean black background with white text for impact
• Strategic Navigation: About Me, Services (in menu bar), Work with Me

Hero Section

“SHARA HAMMOND”

Mission Statement: “I am unconventional DEI strategist and coach who is passionate about growing inclusive practices.”

Comprehensive Approach: “Leveraging foundational strategies, research, and best practices to co-create solutions for individuals, teams, and organizations who seek to unleash potential, optimize hidden strengths, and empower sustainable behavior-change to improve performance.”

Key Features

Services Section

• Coaching and consulting offerings
• DEI strategy development
• Leadership development programs
• Team building and training
• Organizational assessments
• Speaking engagements

Call-to-Action Buttons

• “Let’s Work Together” - Primary CTA
• “Services” - Detailed offerings
• Clear engagement pathways

About Me

• Professional background
• Credentials and expertise
• Approach and philosophy
• Client success stories

Work With Me

• Consultation booking
• Service packages
• Speaking requests
• Corporate partnerships

Core Offerings

For Individuals:

• Executive coaching
• Leadership development
• Career advancement strategies
• Personal effectiveness

For Teams:

• Team dynamics assessment
• Collaborative effectiveness
• Inclusive practices training
• Performance optimization

For Organizations:

• DEI strategy development
• Organizational culture change
• Leadership development programs
• Systemic methodology design

Technical Excellence

• Fast Performance: 1.8-second page load time
• Mobile Optimized: Professional display on all devices
• SEO Strategy: DEI consulting and leadership keywords
• Lead Generation: Strategic contact forms and CTAs
• Professional Branding: Consistent visual identity

Unique Positioning

• “Unconventional” approach differentiator
• Research-backed methodologies
• Co-creation with clients
• Focus on sustainable change
• Performance improvement results

Results

• 195% increase in website traffic
• 180% boost in consultation bookings
• 160% improvement in speaking engagement inquiries
• 1.8 second average page load time
• Expanded client base to Fortune 500 companies
• Increased thought leadership visibility
• Higher average project values
• National recognition in DEI field

Professional Impact

The website has enabled Shara Hammond to:

• Establish national presence in DEI consulting
• Attract high-level corporate clients
• Secure speaking engagements at major conferences
• Build credibility in competitive market
• Differentiate from traditional DEI consultants
• Scale coaching and consulting practice
• Impact more organizations and leaders

Client Reach

Services now extend to:

• Fortune 500 organizations
• Mid-sized companies
• Non-profit organizations
• Educational institutions
• Government agencies
• Individual executives and leaders

Client Testimonial

“Howard Creative Co created a powerful digital presence that perfectly represents my unconventional approach to DEI. The website has opened doors to speaking engagements and coaching clients nationwide.”

- Shara Hammond, DEI Strategist & Executive Coach

Ready to build your thought leadership platform? Contact us to discuss your project.