The Aunties of Inclusion - More than Words Podcast

Project Overview

The Aunties of Inclusion needed a complete digital transformation for their podcast platform. We developed a responsive website that not only looked great but also performed exceptionally well, resulting in significant improvements across all key metrics.

Challenge

The client’s existing website had poor user engagement, slow loading times, and lacked the professional appearance needed to attract sponsors and listeners. They needed a solution that would:

• Improve user engagement and time on site
• Increase conversion rates for their merchandise and donations
• Provide better mobile experience
• Integrate seamlessly with their podcast hosting platform

Solution

We created a custom WordPress website with:

• Responsive Design: Mobile-first approach ensuring perfect display on all devices
• Custom Theme Development: Tailored design reflecting their brand identity
• Performance Optimization: Achieved 2.1s page load speed
• SEO Implementation: Comprehensive on-page and technical SEO
• Social Media Integration: Seamless sharing and engagement features
• Analytics Setup: Detailed tracking and reporting capabilities

Results

• +150% increase in website traffic
• +50% improvement in user engagement
• +50% boost in online sales and donations
• 2.1s average page load speed
• Significant improvement in search engine rankings

Technologies Used

• WordPress CMS
• Custom PHP theme development
• Advanced CSS3 and JavaScript
• Google Analytics integration
• Social media APIs
• Performance optimization tools