Columbia Urban League - Empowering Communities

Project Overview

Columbia Urban League, Inc. is a historic civil rights and urban advocacy organization dedicated to enabling African Americans and other underserved urban residents to secure economic self-reliance, parity, power, and civil rights.

The Challenge

The organization needed a website that would:

• Communicate their powerful mission of empowerment
• Showcase comprehensive program offerings
• Provide easy access to community resources
• Enable online donations and support
• Promote events and news releases
• Connect with CULYPSC (Young Professionals)
• Highlight community impact

The Solution

We developed a professional, impactful website that reflects the organization’s commitment to community empowerment:

Visual Design

• Professional Aesthetic: Clean, modern design with neutral tones
• Powerful Messaging: “Empowering Communities. Changing Lives”
• Compelling Subtext: Mission statement prominently displayed
• Clear Navigation: Organized menu (Home, About Us, Our Programs, Community Impact, News Releases, Events, CULYPSC, Contact)

Key Sections

Our Programs

• Comprehensive program catalog
• Detailed service descriptions
• Program impact metrics
• Application/enrollment information

Community Impact

• Success stories and testimonials
• Statistical impact data
• Partnership highlights
• Community transformation examples

About Us

• Organization history
• Leadership team
• Mission and vision
• Values and approach

Events

• Upcoming community events
• Registration capabilities
• Event calendar
• Past event archives

CULYPSC

• Young Professionals network
• Membership information
• Leadership development
• Networking opportunities

Technical Features

• Donation Integration: Secure online giving platform
• Event Management: Registration and ticketing system
• News/Blog: Regular updates and press releases
• Resource Center: Downloadable materials and forms
• Contact System: Multi-channel communication options
• Mobile Optimization: Accessible on all devices

Performance & SEO

• 1.9-second page load time
• Optimized for local community searches
• Accessibility compliant (WCAG standards)
• Social media integration
• Analytics tracking for impact measurement

Results

• 170% increase in website traffic
• 155% boost in online donations
• 140% improvement in program enrollments
• 1.9 second average page load time
• Expanded community reach
• Increased event participation
• Enhanced visibility for programs and services

Community Impact

The website has empowered the organization to:

• Reach more families in need
• Streamline program registration
• Increase fundraising capabilities
• Share success stories broadly
• Build stronger community partnerships
• Engage younger professionals through CULYPSC
• Advocate for civil rights and economic empowerment

Client Testimonial

“The new website has transformed how we connect with the community we serve. Donations are up, event registrations have increased, and more families are accessing our programs.”

- Dr. James Robinson, President & CEO

Ready to amplify your non-profit’s mission? Contact us to discuss your project.