Intellectually US - Changing the Narrative in Education

Project Overview

Intellectually US (IU) is an education program designed to make academic resources and services readily available to minoritized and underserved youth, dedicated to lowering the number of students that drop out of school by providing resources that support academic growth and teach students how to make their education work for them.

The Challenge

The organization needed a website that would:

• Communicate their mission to “Change the Narrative”
• Provide easy access to educational resources
• Enable student registration and service enrollment
• Create safe learning environments that honor students’ culture
• Mobile-optimized experience for students and parents

The Solution

We created a vibrant, engaging website that reflects IU’s commitment to educational equity:

Design Approach

• Bold Color Scheme: Energetic yellow/gold palette that stands out and inspires
• Dynamic Graphics: Mathematical and educational iconography throughout
• Engaging Typography: Modern, accessible fonts for diverse audiences
• Cultural Relevance: Design elements that celebrate diversity and inclusion

Key Features

• Student Registration Portal: Streamlined sign-up process with clear CTAs
• About US Section: Comprehensive information about mission and approach
• Services Showcase: Detailed program offerings and support services
• Contact Integration: Easy communication channels for students and families
• Resource Center: Accessible educational materials and tools

Mission-Driven Content

The website emphasizes IU’s core values:

• Creating safe learning environments
• Honoring students’ unique cultural backgrounds
• Integrating cultural aspects into learning experiences
• Fostering feelings of inclusion and relatability
• Valuing students’ voices and perspectives

Technical Implementation

• Responsive Design: Optimized for smartphones, tablets, and desktops
• Fast Loading: 2.0-second page load time for quick access
• SEO Optimization: Targeting local youth and education keywords
• Analytics Integration: Tracking student engagement and program reach
• Accessibility Features: WCAG compliant for all learners

Results

• 190% increase in website traffic
• 175% boost in student registrations
• 145% improvement in resource downloads
• 2.0 second average page load time
• Expanded reach to underserved communities
• Increased awareness of dropout prevention programs
• Positive feedback from students, parents, and educators

Program Impact

The website supports IU’s mission by:

• Making services readily available to those who need them
• Providing resources that support academic growth
• Teaching students how to make education work for them
• Creating inclusive learning experiences
• Empowering sustainable behavior change

Client Testimonial

“Howard Creative Co captured our mission perfectly. The website makes our resources accessible to the students who need them most, and we’ve seen tremendous growth in student registrations.”

- Marcus Johnson, Executive Director

Ready to create meaningful change through digital platforms? Contact us to discuss your project.