SOMOS Culture - Cultural Brand Enhancement

Project Overview

SOMOS Culture needed a complete website redesign that would better represent their cultural mission while improving functionality and user experience. The project focused on creating an engaging, accessible platform that would serve their diverse community.

Challenge

The existing website had several issues:

• Outdated design that didn’t reflect their cultural mission
• Poor mobile responsiveness
• Slow loading times affecting user experience
• Difficult navigation structure
• Limited engagement features

Solution

We implemented a comprehensive redesign including:

• Modern Design System: Created a cohesive visual identity that reflects their cultural values
• Mobile-First Approach: Ensured perfect functionality across all devices
• Performance Optimization: Achieved 1.8s average load time
• Improved Navigation: Intuitive user flow and information architecture
• Interactive Elements: Enhanced engagement through dynamic content
• Accessibility Features: WCAG compliant design for inclusive access

Results

• +75% increase in website traffic
• 1.8s average page load speed (60% improvement)
• +40% improvement in user engagement
• Significantly enhanced brand perception
• Improved accessibility for diverse user base

Key Features

• Responsive design across all devices
• Fast loading times with optimized images and code
• Intuitive navigation and user experience
• Cultural sensitivity in design and content
• Easy content management system
• Social media integration