Experience

Leading a digital design and development studio specializing in high-performance websites, brand identity, and digital experiences for ambitious businesses across multiple industries.

- ♦ Lead website optimization initiatives across WordPress and Webflow, driving measurable growth and improving conversion performance. - ♦ Implemented GA4, Tag Manager, and Microsoft Clarity tracking frameworks, enabling advanced data insights for global marketing teams. - ♦ Directed multi-language site migration and consolidation efforts, ensuring scalability, SEO health, and consistent UX across regions. - ♦ Partnered with design, engineering, and marketing stakeholders to align website strategy with pipeline and revenue goals.

Designed and developed custom websites for small businesses and startups. Managed client relationships and delivered projects on time and within budget.

- ♦ Spearheaded the revamp of the company’s website (goconsensus.com), resulting in a **20% increase in organic traffic** within six months. - ♦ Implemented advanced caching and server optimization techniques, **reducing website load times by 40%**, leading to a better user experience. - ♦ Developed and launched a custom WordPress plugin that **improved content management efficiency by 25%**, saving the marketing team 10 hours per week. - ♦ Led the successful migration of the website to a new hosting provider, **reducing hosting costs by 15%** while maintaining 99.9% uptime. - ♦ Conducted in-depth A/B testing of website elements, resulting in a **20% improvement in conversion rates**. - ♦ Proactively identified and resolved critical website issues, **reducing downtime by 30%** and ensuring 24/7 availability.

- ♦ Owned the strategy, implementation, and reporting of all **A/B testing on the Talkdesk.com**. - ♦ Owned the strategy and collaborated with Web Strategy team members and stakeholders for implementation and reporting for **Website personalization experiences**. - ♦ Collaborated on strategy and managed the functional and operational aspects of **advanced content display experiences** on the Website. - ♦ Acted as the main point of contact and work directly with the Campaigns team and manage all **inbound campaigns’ needs** for web content and A/B tests.

- ♦ Customized and developed strategies to drive the **digital narrative** of various clients, enhancing their images, improving digital communication, and encouraging brand awareness growth through effective campaigns. - ♦ Analyzed the current status of digital channels and helped create, implement and manage a **conversion rate optimization plan**. - ♦ Managed **Drift chatbot functionality**, recommended and drove improvements.

- ♦ Worked with digital leadership to define, own, and personalize **PROS corporate website roadmap**, driven by business strategy and prioritization to ensure alignment across all areas of Marketing. - ♦ Collaborated with internal teams to drive **website personalization by industry, account, geography**, etc. - ♦ Led **Account-Based Marketing initiatives**, including onsite and offsite strategies. - ♦ Partnered with other digital channel owners (paid and earned media) to develop and execute a **holistic and conversion-driven experience** on PROS.com. - ♦ Collaborated with stakeholders, agencies, and a cross-functional global team to ensure digital projects are delivered on time and with high efficiency.

- ♦ Published content, maintained a continuity of themes, designed layouts, streamlined navigation, and increased online presence to potential customers for **over 100+ clients**. - ♦ Developed, executed, and refined a baseline of recurring reporting, research, and analytic process including but not limited to **keyword and competitive research, and backlink, CMS, and analytic audits**. - ♦ Ensured conversion tracking, KPI, and SEO reporting; Assisted Paid Media Management with a conversion tracking for Clix's PPC-only clients. - ♦ Managed domain for the entire agency: **domain name registration, determining nameservers and hosting providers**, and making changes to domain names if needed. - ♦ Developed and maintained **dynamic database-driven websites** and web-based applications utilizing custom WordPress plugins and designed several sites.

- ♦ **Southern Illinois University at Edwardsville**, Edwardsville, IL - ♦ Built a strong foundation in **visual design principles** and **creative problem-solving**. - ♦ Gained hands-on experience with **design software** and **print production**. - ♦ Developed expertise in **branding, typography, and layout design**. - ♦ Strengthened **communication and presentation skills** through design critiques and client projects.

- ♦ **Google Analytics Certified** – Advanced web analytics and data interpretation - ♦ **Google Ads Certified** – Paid advertising campaign management and optimization - ♦ **Drift Certified** – Conversational marketing and chatbot implementation - ♦ **Digital Dealer Conference** (Las Vegas, 2014) – Automotive digital marketing trends - ♦ **SMX Conference** (New York, 2015) – Search marketing strategies and techniques - ♦ **MozCon Conference** (Seattle, 2016) – SEO best practices and technical optimization