Overview
Designed a clean, conversion focused Astra site for Alissa Young, LCSW, a licensed clinical social worker and college coach who supports teens, college students, young adults, and their parents. The site clearly presents psychotherapy services, college coaching, and support offerings with strong calls to action to schedule a free 15 minute consultation and connect through a secure SimplePractice client portal.
Key Features
Psychotherapy services content tailored to teens, college students, and young adults, with clear messaging around specialized emotional and academic support.
College coaching and support sections focused on getting students to and through college, including support for first generation and underrepresented students.
Narrative driven About content that highlights Alissa’s background, lived experience, and clinical training to build trust and relatability.
Secure scheduling and client management handled through SimplePractice, linked from primary calls to action so clients can request appointments and complete paperwork online.
Clear positioning of the practice as virtual only, with service regions and next steps explained in straightforward language.
Technical Implementation
Astra based layout and styling with flexible sections for hero, services, testimonials or social proof, and repeated calls to action.
SimplePractice integration through portal and scheduling links that move visitors directly into a HIPAA compliant workflow.
Conversion oriented calls to action placed in the header, service sections, and page footers to keep the path to consultation obvious at all times.
Structured content broken into scannable sections and FAQ style copy to answer common questions for both students and parents.
Lightweight front end with clean HTML and on page SEO best practices to support search visibility and fast load times.
Impact
Clarified Alissa’s dual role as college coach and clinical therapist so visitors immediately understand how she can help.
Streamlined the path from first visit to scheduled session by relying on a secure SimplePractice workflow instead of ad hoc email back and forth.
Strengthened connection with ideal clients by centering a culturally aware, first generation informed story that aligns with the populations she serves.
Created a professional, scalable marketing foundation that can grow as services, groups, or programs expand over time.